Passport Campaign

Project Deadline

April 18, 2024

Role

Lead UX Researcher 

Tools

Figma, Zoom, and Excel

Project Type

One-on-One

Research Questions

• How do leaders feel about the information provided in the Passport Campaign?  

• What if any changes would need to be made to the Passport Campaign to be successful in the US market?

• How active do leaders see their teams being with the Passport Campaign?

Key Findings

 

• Most leaders believed the Passport Program has strong potential to motivate members to strive for the Product of the Month (POM) and expressed interest in implementing it in the US market.

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• Feedback revealed that the Passport Campaign's success would depend on the incentives offered. One leader highlighted the importance of including appealing rewards, such as “new oil blends from each country,” to maintain member interest.

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• While some leaders appreciated the concept of the Passport Campaign and sticker, others found it less compelling. One participant noted, “It kind of feels like a Cracker Jack box, kind of thing,” expressing a preference for milestone-based benefits over physical elements.